Approach: Blog-led content strategy — the blog now drives 78% of the site’s total traffic.
Results after 6 months:
Average daily clicks nearly tripled — all-time high of 134 clicks in a day, up from under 50 six months prior
Blog traffic grew 16X in 3 months (284 → 4,580 visits)
2,000+ blog visits in the last 30 days, with a single-day record of 112
600+ ranking keywords, with 37 on page 1 of Google
