Approach: Consistent blog content backed by AMP distribution campaigns. Midway through the engagement, the client took blogging in-house — and traffic plummeted. Three months later they handed back the reins, and we rebuilt the site to all-time highs.
Results after 12 months:
Nearly 10X increase in overall site traffic — 76,000+ organic clicks for the year
68,000+ blog visits — the blog now drives 89% of all site traffic
All-time high of 600 blog visits in a single day
1,400+ ranking keywords, with 460 on page 1 of Google