- Treadmill E-commerce Company
- December 2023
Treadmill E-commerce Company
Targeted content across the buyer journey ("Elliptical vs treadmill" → "Price of Sole F-51 treadmill") repurposed into 7+ formats — 393 blogs, 137 AMP campaigns, 12 months.
Results at a glance
0%
Overall traffic growth
0X
Blog traffic growth
$0M
Traffic value generated
Comparison content alone now drives 11.6K visits/month; weight-loss content another 8.8K. Step through for the full story →
12-month growth · to scale
That sliver of a third bar is to scale — 200X in twelve months. Growth accelerated to +158% in the final six.
Blog share of all site traffic
Ad spend fell. Organic grew anyway.
↓ Branded searches
Fell alongside reduced ad spend — rented attention went home.↑ Unbranded organic
23,500 new keyword rankings, 93% unbranded — plus 1,400 keywords at #1, up from 251. New buyers arriving without the ads.The proof that organic authority isn't rented attention.
The proof · pick a metric
Same brand, three regions — only the USA site runs this program.
What the traffic is worth
$0K
Blog traffic value — 221K visits at $2.63 avg CPC
$0M
Sitewide traffic value, 12 months
$0M
Sales revenue, modeled at 0.5% conv · $1,500 avg sale
0%
ROI vs $60K/yr invested — 800% on traffic value alone
Where it stands now
2,000+ clicks/day — all-time high
~90% of 50K keywords from the blog
30% commercial-intent rankings
Avg position 7 → 1–3 range
"We've been so busy we haven't had time to check in, but your stuff is working. We're seeing results from it. Our Canada team even reached out asking how we're doing what we're doing."Run the free Authority Diagnostic
All figures from the client's 12-month performance review. Traffic value at $2.63 average CPC (AdWords). Sales revenue modeled at a 0.5% conversion rate and $1,500 average sale. Competitor ad spend per Media Radar and Statista. "Now" figures from the most recent program review.
1/7