Client: Croom Fundraising & Philanthropy, Inc. (Kia Croom) ·
Industry: Nonprofit Fundraising & Wellness ·
Location: [B6] ·
Services: PrimeTime Distribution — single campaign ·
Campaign date: [B2]
The Client
Kia Croom is a nonprofit fundraising executive whose campaign story writes itself: after a career helping raise over $1 billion for nonprofits, she launched a restorative tea blend built for fundraisers facing burnout. A solo founder. A personal brand. A brand-new product in a niche nobody covers.
The Challenge
The hardest launch scenario there is: no existing press, no authority footprint, and a product that sits between two categories — nonprofit leadership and wellness — that mainstream media rarely connects. For a launch like this, visibility doesn’t trickle in. It either arrives at scale or it doesn’t arrive.
The Strategy
One PrimeTime campaign. One news article, professionally structured around the launch, distributed across 500+ regional newspapers, magazines, and NBC, ABC, CBS, Fox affiliate sites — with the standard content layer carrying the story into podcasts, publications, and syndication simultaneously. No stacked credits. No follow-up pushes. A single distribution, measured.
The Results
The distribution report recorded 1,462 brand mentions from the one campaign. 799 of them were published news articles on real newsrooms — every single one a distinct domain.
The network promises 500+ sites. This campaign landed on 799.
Inside the 799: 95 placements on DA-70+ publications, including 2News (DA 81), Providence Journal (DA 81), Jacksonville.com, Gainesville.com, News-Press and Desert Sun (all DA 80), and the Democrat and Chronicle, Fayetteville Observer, Napa Valley Register, and Local 3 News (all DA 79) — plus 32 placements on NBC, ABC, CBS, and Fox affiliate sites. The content layer added Apple Podcasts (DA 99) and Amazon Music (DA 96) on top.
Stats block: 1,462 Brand Mentions · 799 Real Newsrooms · 95 DA-70+ Placements · 1 Campaign
This is what one distribution looks like when the network fires at full scale. A solo founder, a niche product, and 799 newsrooms — before spending a dollar on ads.