Client: The Car Shop ·
Industry: Automotive Services — Paint Protection Film & Ceramic Coating ·
Location: Laurel, MD · Services: Standard AMP + PrimeTime Distribution ·
Campaign date: July 8, 2026
The Client
The Car Shop is a paint protection film and ceramic coating specialist serving Laurel, Maryland. A local service business in a competitive metro corridor — exactly the kind of brand that big directories and national franchises usually outrank by default.
The Challenge
A newly launched website with zero authority footprint. No rankings, no brand mentions, no reason for Google — or AI engines — to treat The Car Shop as the answer when someone in Laurel searched for paint protection or ceramic coating.
The Strategy
One announcement article, one stacked campaign: Standard AMP distribution as the foundation, with PrimeTime layered on top — placing the story across 500+ regional newspapers, magazines, and NBC, ABC, CBS, Fox affiliate sites. Instead of waiting months for authority to accumulate, the campaign built Brand Reference Diversity and Referring Domain Diversity in a single publish.
The Results
The distribution report recorded 867 brand mentions from the one campaign — 230 of them on the PrimeTime newsroom network. Placements included Providence Journal (DA 81), Jacksonville.com (DA 80), News-Press (DA 80), Democrat and Chronicle (DA 79), Florida Today (DA 78), and El Paso Times (DA 78), plus dozens of local TV station news sites. The Standard layer added Apple Podcasts (DA 99) and Amazon Music (DA 96) among 600+ more.
Within 24 days: #1 in Google for three targeted Laurel, MD paint-protection searches, top 2 for nine, page one for 14 of 15 targeted keywords.
Stats block: 867 Brand Mentions · 230 Real Newsrooms · 3 #1 Rankings · 24 Days to Page One
No ad spend. No ten-year brand build. One campaign, stacked correctly.